You can't have an effective marketing program without the right data.
Empowering Information
Your assigned Search Engine Marketer produces a monthly report of your Web site's activity and performance. This is in addition to ongoing phone and email support. This report contains a high level summary of the previous month's results as well as links to detailed web analytic reports. Combining this with industry-specific search engine trends and recommendations enables you to develop a meaningful action plan to increase your site's Return on Investment, increase sales and maximize profits.
Zallas reports can include:
* Number of unique site visitors
* Dollar amount of sales and/or number of leads and conversion rates generated from online marketing campaigns - in real-time
* Conversion rates by keyword phrase - in real-time
* Cost of sale by keyword phrase - in real-time
* Search engine rankings for each of your main keyword phrases
* Activities from previous month, including directory submissions and link-sharing partnerships
* Identification of potential opportunities for future campaigns
* Customized action plan with recommendations for campaign adjustments
