Zallas Technologies helps many types of organizations develop successful identity strategies. This may involve re-positioning or revitalizing existing identities, creating new identities, or aligning brand portfolios. Zallas Technologies has created a corporate identity division in order to help you and your business when you have to choose a corporate identity that will broaden your company’s horizon in the market.
We are willing to guide you and help you with every fundamental procedure to develop an efficient corporate identity. We are aware that nowadays market is very competitive and that a good corporate image is important to set values and to gain more clients. You must know that having an impressive logo as a corporate image is not enough. A personal identity is needed.
This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
In today's media and message-filled world, our goal in each assignment is to establish identities with clear appeal, that cut through the noise. While standardized processes have some value, they can result in homogenized identities. Our approach involves using proprietary tools and methods, in a way that is customized to suit each client's unique requirements.
What is corporate identity?
To begin with, it is important to know that the corporate identity, just as individuals’ personality, is the image with which your company can be identified. A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. The image reflected by the “company’s personality” will make the company identifiable and different from the rest and it will also determine its importance in the business world. Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company’s corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, inserts, envelope, etc.
A corporate identity program is a system of signs that involves a combination code and criteria that, together, are the structure of the identity. This means that it is necessary to form a precise regulation for the program to be inserted in the different supports of communication. A strong identity strengthens your brand, becoming recognizable to the target audience. It’s advisable to begin with the creation of a logo or company brand since the development of the identity will depend on them. The logo will be present in all the pieces that form the corporate identity system.
The logo eventually includes the institutional colors of the brand, and the complete corporate design is based on them. The corporate identity is a strategic way to make the image that the rest perceive fit in with the image the company wants to convey. In conclusion, it is the visualization of your corporate strategy. Every company continuously conveys messages to its surroundings even if they do not communicate anything at all. The visual image is one of the most important means that businesses constantly use to convey and manifest their identity.
To find out how our corporate identity solutions can help you business,
contact us now!
