Company: Über, SAGANA International Group
URL: www.liveuber.com Solution: zCMS + zCART
Technology: PHP, MySQL Database, HTML, JavaScript
Project Description: Über produces high quality accessories ranging from mouse to laptop bags.
Brand Positioning: Über (Term with literal meaning of "above" in German. The ultimate, above all, the best, top). We are not just another company, we’re not just about accessories, we are a concept and a life style... we’re about building a brand...’ we are a dynamic brand!
Über is now proud to be presented to the Global Market through the services of Zallas Technologies. Following this expansion, Über is expected to sustain its success and become a signature brand in the global high-tech accessories market. Über is a unique brand because it uses traditional products as its foundation and has trendy collections influenced by the high tech fashion market. Über is an innovative mobility accessories resource because it is constantly developing new styles, finishes and ideas. Über offers both men’s and women’s lines, with new styles and fits appealing to real, modern, proactive individuals who seek style, mobility and fashion in their high-tech accessories.
Über does not only produce best quality bags and accessories, that look good but also represents a total lifestyle that reflects quality, personality, individuality, soul, energy, motion, and taste of the modern world! Thus, we define the Über Brand positioning as: Innovative fashions in high-tech accessories, inspired from real people, by real life.
Brand Strategy: Über’s innovative brand, that’s young at heart, has a broad appeal, individual, commercial, for both sexes, global, bold and ambitious. We are committed to make quality our first priority. Über is consumer and customer service focused. We are very sensitive to our clients’ needs who we consider to be our partners. We will be a signature leader in our industry without compromising our fundamental values.
Über focuses on the middle to upper segment in pricing structure and distribution channels.
Über, mark the spot!
