Company: Custom Home Improvements, Inc.
The Problem
Custom Home Improvements, Inc. recognized as being a prestigious brand and a growing remodeling company in IL. The company had an unprofessional and hard to manage website which failed to achieve any of their marketing goals.
The Solution
We provided Custom Home Improvements, Inc. with an easy to manage website solution which appealed to their target markets and made communication with potential customers more effective increasing the number of their potential customers
How We Achieved it
- Easy to use Content Management System (CMS) to update the website
- Website design to improve company image
- Development of bespoke systems to communicate latest stock additions with customers
- Search engine promotion campaign to enhance visibility to potential buyers
The Benefits
- Increased accessibility meant their audience reach and usability was vastly improved
- Accessible development produced high search engine listing under target phrases
- The CMS has allowed multiple Breeze staff to be able to easily and efficiently control and edit the site without needing external aid
- Communications with customers and the public were vastly improved through e-newsletters and e-mails alerting them when an item of interest comes into stock
- Able to track what searches are conducted on the site so that customer research is gathered allowing stock to be tailored to customer preferences
What They Said
Although Custom Home Improvements, Inc. had an existing website, our business model was modified and it was decided that we needed to totally redesign the site to provide much better functionality for our customers. This resulted in a complex set of requirements for the proposed site.
A three phase approach was established. The first phase was to push the business to the web and creating brand recognition for our company. The second phase was to automate all the processes by linking our customer relations management system to the web database, creating sales tracking systems and providing real time reports. The third phase is to link our system to key web resources to gain significant improvements in Search engine positioning. This posed some challenges in our existing business logic.
We partnered with Zallas Technologies because of their expertise in the field of online application development and specifically CRM systems, their involvement with Internet Marketing technologies, and their familiarity with our specific home remodeling industry.
Zallas has helped create a strategic vision for Custom Home Improvements, Inc. as it relates to our industry greatly. With Zallas’ web design and web development innovative technologies, our sales force operations will benefit greatly through improved communications, customer relationship management systems, and through the use of true statistics and reporting.
Kevin Gustafson
President
Custom Home Improvements, Inc.
Project Timescale
The initial phase of the CHI project took four months. Due to the success of the site, additional phases were added over the resulting six months which saw improvements in functionality to visitors and admin users of the website.
Technologies Used
- PHP web development
- Flash and CSS web design
- MySQL database
- Zallas CMS - Content Management System
- Zallas CRM - Customer Relationship Management
- Forum - Forum system
- Blog - Web log system
Like What You See?
If you’d like to improve your search engine rankings, make your website easier to manage or simply redesign your website, call us now at
1-888-4-ZALLAS or e-mail us at
sales@zallas.com
