Sales representatives are always told, and often in not so subtle terms, to create a sense of urgency in their prospects.
After all, you want the potential customer or client to purchase your products and services now rather than at some undetermined time in the future. The problem is with creating that need, on the part […]

I love trade shows.
I know, that makes me a pretty sick puppy.  Maybe because I have made a small fortune at well run shows, that’s why I am so motivated by them. Might also have something to do with my drinking days, but that’s another matter altogether.
Anyway, here’s a kick ass article about trade show […]