Baseline Ranking: using in-depth reporting technologies we provide a clear picture of your current organic rankings in the search engines. This includes positions on search engines such as Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of our efforts and to gain insight about your existing search engine visibility.
Keyword Identification: we identify keyword phrases likely to be used by potential customers. The number of key words or phrases is determined by the plan level. This list will comprise of keyword phrases suggested by you as well as phrases found while researching your industry and competing sites.
Meta Tag Creation: we create META information including Title, Description, Keywords, and Robots.txt for each of your pages included in your plan. This non-visible information helps your positioning and the content will become a valuable part of your website. Zallas does not copyright META content we create for our clients.
Page Optimization: we optimize all page content to include accurate keyword density, text and images. Number of pages optimized is determined by the project level. Client must provide at least 150 to 200 words of unique content per page optimized. If desired, Zallas can create such content for an additional charge.
Linking Recommendations: we provide a list of recommended reciprocal and one-way linking partners, including relevant directories where your website should appear. The client will be responsible for contacting suggested link partners, unless the level of service includes "Link Building Initiative" included in the Enterprise and Custom SEO Packages.
Directory Submissions: hand submission to all major directories is included in our standard submissions package. Project level determines submission to paid directories such as Yahoo! Directory or Zallas Business Network, described as "Yahoo Express Listing" and "Strategic One-Way Linking" in Pro and Enterprise SEO packages.
Search Engine Submissions: Submissions to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and more.
Status Reports: we provide updated ranking and linking reports on a monthly basis with analysis and recommendations. Visitor and conversion statistics are included.
Density/Optimization Testing: additional testing of final approved content changes for keyword density and other on and off-page optimization techniques, including image optimization. This rigorous testing procedure checks over 75 elements for search engine compliance.
Competitor Analysis: an analysis of the top competitors for your primary keywords. This includes traffic estimation, inbound linking, search engine saturation and SEO/SEM methodology. We provide a ranking report for number one competitor's organic positions.
URL Optimization: analysis and optimization of your site's URL structure. Some URL structures are not conducive to search engines, such as URL strings that include a question mark or other methods of fetching data that a search engine may ignore. URL structure affects the way major search engines rank your website and optimum url's can influence higher rankings for dynamic as well as static sites.
Link Building Initiative: based on our linking recommendations, we make contacts with potential linking partners and industry-relevant sites or portals. We track and database all link relationships (inbound and outbound). This sometimes requires the addition of a "Links and Resources" page on your website, and FTP access to that page by the Zallas linking department.
Structural Analysis: we uncover any issues with internal linking or structural issues that may inhibit ranking and produce recommendations for efficient restructuring.
Usability Study: based on current and updated content, Zallas analyses website for visitor use ability/ease of navigation issues. This study will be presented with recommendations for changes to on page content or linking, in order to increase leads or sales derived by the site.
Advanced Keyword Research: in depth keyword testing to include metrics that measure keyword effectiveness, level of competition, and possible cross-industry issues. More detailed keyword research will also uncover niche keywords and some keyword phrases used by non-likely prospects, thereby eliminating the chance of misdirected focus.
Server and Technical Analysis: we test your web server for issues affecting search engines and for website structural issues that may inhibit ranking.
Yahoo Express Submission: includes initial $299 annual fee for express inclusion into Yahoo! Directory. Zallas selects a relevant category and writes a strategic Title and Description. This is an annual fee and is highly recommended by Zallas to help rankings in all major search engines, not just Yahoo!
Advanced Tracking Reports: use of advanced metrics software allows us to see at a glance which search engine listings (or paid listings) are performing well and those that are not. We leverage this insight to adjust your campaigns for conversions from visitors into leads or sales. This advanced tracking software is designed to analyze the behavior (and origin) of every visitor to your website and it can help protect against fraudulent clicks from your competitors.
If you require more advanced SEO features, please visit our Customized SEO Package.
As low as: $3,999.00
As low as: $3,999.00
